Designing a dealer dashboard that earns a daily open
A dashboard is only useful if a busy dealer opens it every morning. That is a design problem before it is a data problem.
Most dashboards fail quietly. They are opened once, admired, and never returned to. For the Agrikarm dealer dashboard, the target was a daily open — the screen a dealer checks with their morning tea.
Answer the first question instantly
The first question every morning is the same: how is business right now? So the top of the dashboard is a business overview — sales value, orders, enquiries, units sold — with the change versus last month. No scrolling, no menus.
One number that matters most
Below the overview sits a single monthly target ring. It turns a spreadsheet goal into a glance: how close am I, and how much more to go. That one motivating number does more for engagement than a wall of charts.
- Business overview at the top, with month-over-month deltas
- A target ring that turns a goal into a glance
- Quick actions for the jobs dealers repeat every day
- Recent orders and announcements where they expect them
Related product
Agrikarm
A digital platform for farmers, agribusiness and agriculture ecosystem.
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